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Link popularity is much more than a number of links that point
to a site. Search engines have been able to come up with sophisticated
formulas that go beyond numbers. Link popularity and the quality
of links, are currently determined by the following three factors
Number of Links - The more, the better. Although having several
irrelevant links is not as effective as relevant ones, it's
better than nothing. Inktomi, a provider of search results to
engines like Hotbot, still values the number of links more than
anything else. Relevance - Search engines want links from pages
that are relevant to your site. This can include your competition,
supplier, or anyone else in the same category.
Google measures relevance through its Page Rank formula, along
with other engines such as Hotbot and Altavista. This lets people,
rather than meta tags, determine how high a page ranks. If a
similar site links to you, they probably found your content
to be interesting.
Link text - This refers to text used in a link, the text that
people will click. For example:
SearchEngines.com or Search engine guide or Click here all link
to the same place, but use different text. Obviously, the use
of keywords in the description of a link is beneficial.
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